Top Tips for SEO Resellers Looking For Outsourcers
When it comes to being a successful SEO reseller, one of the most significant choices you will make is choosing the right outsourcers for the SEO plans and SEO services that you resell to your clients. If you pick the right sources, then you’ll be provided with quality plans and services that will benefit your clients, leading them to return to you and spread positive reviews and words about the effectiveness of your company. On the other hand, if you pick the wrong sources, then you’re left with the possibility of dissatisfied clients, negative reviews, or even a risk to the success of your business.
Thankfully, there are many ways that you can determine who the best SEO outsourcers are; the following are the top tips you should follow in order to find the best outsources to use for SEO reselling.
Tip: Choose a SEO source who uses the right metrics for success
How should the success of SEO be measured? Some might say where you end up in search engine rankings is the ultimate measure of success, but in the modern age of SEO, there is so much more to successful SEO than the exact number of your rankings. An increase in website visitors, online sales, customer inquiries, clicks, linking, and social media mentions are just some of the now-common metrics used in modern social media to determine whether or not SEO has actually been effective. If your source simply names website ranking as a measure of their success, it might be best to look elsewhere.
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Tip: Choose a SEO source that has multiple types of content or content creators at their disposal
SEO is simply not as—well, simple!—as it used to be. In the past, SEO content might solely fall within the realm of written content, like website pages or articles or new blog posts. Today, however, SEO can be affected by different types of content, including photos, videos, animations and everything in between. When it comes time to find a SEO source for your reselling, you’ll want to find someone who can either create or has the content creators available to create different types of content for your clients. Many clients today will want more than basic, anyone-can-do-it SEO content—they want something that makes them stand out from the crowd. A SEO reseller who can offer more than the competition stands a better chance of success.
Tip: Ask for success stories
One of the best ways you can gauge the quality of a SEO source is to ask for details about their success stories, and to ask for details about why these success stories worked. For example, if they were able to generate a 30% increase in online sales within a certain time frame for a certain online business—find out how they increased those online sales. Did they target new keywords? Target certain outbound links? Create new content aimed at certain search strings? The better that your SEO source understands why SEO works, the better choice they are for you as a SEO reseller.
